Our vision and mission


Consolidate the position of the leading footwear manufacturer in Slovenia and in the countries of Southeast Europe. We achieve this independently by upgrading our skills, investing in product development and marketing; and by strengthening long-term business connections.

The wide selection of high quality footwear for various occasions is achieved by expanding the offer with products of carefully selected brands from different suppliers.


Afit d.o.o. is a socially responsible company. We develop, manufacture and sell high-quality products that are the result of carefully selected materials, knowledge and tradition. We provide quality jobs in the local and wider environment.

Our mission is to have a positive impact on the environment in which we operate.

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